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Milk Cartons Go Alcoholic
The thought of mixing milk and alcohol is for most people sickening and contradictory, but for some it’s just a fun and creative way to express art.
“Ecohols” is the work of an artist called Jorn. He takes famous brands of alcohol and puts them on milk cartons. Brands like Absolut Vodka, Jägermeister and Jack Daniel’s. The sight of the milk cartons is very weird, so it obviously does count how the packaging looks. If alcohol was sold in cartons we wouldn’t even mind, but this makes it look completely wrong.
And what if they served you alcohol from cartons, would it be tempting to drink it, or would it just be gross? Everyone would of course immediately associate with milk, and those two together are a no-no, except if you are a White Russian drinker.