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A Facebook You’re Not Really Used To
We’re not talking about the world’s most popular social network here, but literally about a face made from a book. Confused? That’s the effect the Dutch artists were counting on.
The annual Dutch Book Week is an event that promotes Dutch literature and every year they present an original ad campaign to support the whole happening and make it more receptive for the public. This year’s theme was (auto)biography, and the winning concept was made by a creative Dutch ad company Van Wanten Etcetera.
They came up with an astonishing and yet so obvious design – making 3D portraits of the book protagonists out of the very books. Faces of Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdollah were carved from their own biographies, although it was only a digital design and no actual books were damaged in the process.
In this computer era when most young people prefer to log on to facebook rather than face a book, it’s nice to have enthusiasts like these to help literature get the attention it deserves.
Here’s another example of using books as a sculpting material.
Louis van Gaal
Vincent van Gogh